Application Performance Management (APM) is the monitoring and management of performance and availability of software applications.
In the modern age of computers, drive space is inexpensive and software is used for all business processes. Many applications competing for common, shared resource often results in on-going performance issues. The source of these performance issues are often difficult to pin-point and troubleshoot.
1. Increased Sales and Revenue
Every business has a set of critical applications that they depend on for brand image and/or revenue. The availability and performance of these applications can have significant impact on business performance, especially when the business is trying to get more connected to their users via internet, social media and mobile devices and driving more sources of revenue.
2. Business Continuity – Reduce Downtime
Many companies see up to 60-70% reduction in downtime and in business impact by using APM solutions to optimize their operations.
3. Better end-user experience
Improvement in application quality creates not only a better user experience, but more productive business interactions with internal and external users.
4. Greater Customer Satisfaction
APM all comes down to customer service and satisfaction. Expectations are high for anything delivered electronically – a response should be immediate. There is little tolerance for web pages that take too long to load and calls that take too long to connect. Consistently good performance is rewarded by loyalty and business. High customer satisfaction goes right to the bottom-line.
5. Higher Productivity
APM can bring together data on application performance with insights on business outcomes (from revenue to business process efficiencies) and so help to optimize IT performance to business effectiveness. APM can help to unify IT performance with business effectiveness.
6. Greater Innovation
One of the primary benefits of good APM is an increase in innovation. When applications are well managed, application development teams are pulled into fire-fighting mode far less, enabling them to spend more time on delivering new innovations to support key business decisions more quickly.
7. Reduced Operation Costs
One of the key benefits from analytics-driven APM is that it allows you to constantly fine tune your business so that you can not only minimize the impact of poor performance but also find hidden efficiencies that bring overall cost of service down.
8. Fact based decisions
Having the ability to engage in a fact based conversation about the end-user-experience, instead of “spinning” infrastructure metrics and making assumptions about performance, is an elegant proficiency.
